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Today on The GDPR Series podcast, our focus is data protection and privacy compliant marketing.  I chat with an expert marketing strategist about positive, permission-based marketing and how the personal data of your customer is a gift from them to you.  Besides some great discussion on the principles underpinning data protection – the GDPR – (and privacy), we have a bit of a chat about some marketing history and how strategies have evolved a little.  One certain book has been a bit of a revelation to me – completely missed that one!  Listen to find out more.

Our guest today is Finola Howard who is an exceptional, inspirational and gifted (yes, my opinion and many others!) brand builder, marketing strategist and thinking partner.  Finola can be found at https://www.finolahoward.com/.  She is also the creator and founder of How Great Marketing Works (https://howgreatmarketingworks.com/) which is an accessible and affordable online course that teaches businesses of all sizes how to build a marketing process that works for their business.

Current Offer from Finola:  Finola is running her ’30 Day Campaign Builder Program’ starting in March.  The cost of joining is $97 and $47 for members of the How Great Marketing Works course.  Sign Up Here for the 30 Day Campaign – https://courses.howgreatmarketingworks.com/offers/CupjDL85 

Finola’s Links:

GDPR Compliant Marketing Help

 

Philipa Jane Farley
Written By Philipa Jane Farley

Philipa is the lead consultant and auditor at ProPrivacy.  With clients as far afield as Canada, South Africa, Kenya, Germany, Spain and other such exotic locations, besides Cork and elsewhere in Ireland, Philipa enjoys a broad view of the state of data protection, privacy and cyber security worldwide.  Philipa’s passion is manageable data compliance for SMEs.

Philipa is a qualified teacher besides holding a computer science (Bachelor of Science in Artificial Intelligence Programming) and electronic and intellectual property law (LLB) qualified. She is trained in constitutional (fundamental) rights litigation and enjoys a good debate.

Philipa has over twenty years of experience working in different sized organisations and sectors on operational, governance, risk management and compliance matters. She is an analytical and focused person that enjoys a challenge in the workplace. She loves technology, systems and people and has a passion for showing people how technology can make life easier and better. She understands that the world is driven by data today but privacy is paramount. Responsibly developed AI excites Philipa for the future.