GDPR Compliance: a business requirement

GDPR compliance

Between growth charts, operational objectives, and your profit projections, there’s something missing from this week’s strategy session: a GDPR compliance update. If you’ve noticed it too, it’s time to switch perspective. Add GDPR compliance to your next meeting agenda, and warp speed into action.

Your business journey

To be certain: GDPR compliance is not a once-off business process, only to be attended to every year. GDPR compliance must form part of your:

  • Business journey: Your business’ GDPR compliance requirements will shift and shape around your business growth. From strategy to sales, GDPR compliance is an operational imperative.
  • Processes and policies: Compliance concerns are mostly kept cornered in your legal department. GDPR compliance requires input and action from every member of your team. Yes, even the cleaning department. Those attendance rosters aren’t only for the archives anymore.
  • Marketing and customer relationships: Growing your customer base, and ensuring you retain your current clients is no longer a function of your marketing department. Every strategy needs a sweep of ensuring GDPR compliance.

A new cornerstone for your company

Many companies make the error of viewing GDPR compliance as a new layer, or an add-on service to their needs. Indeed, as the full impact of the GDPR comes into play, the issuing of fines has begun. An August 2020 research report, released by Finbold, found that more than €60.1 million worth of fines had been issued for GDPR violations in 2020 so far. Beyond the fines and flurry, however, there lie even larger concerns for your company.

Your company reputation

Organisational reputation is everything. As the advent of social media has shown every one of us, companies can be ruined in a tweet, or sullied by a simple Facebook post. Securing and maintaining your excellent organisational reputation remains important to your business. Beyond social media platforms and company communications, your GDPR compliance is closely linked to your organisational reputation. If your business is issued a fine, or needs to strategically explain why there’s been a data breach, your organisational reputation is on the line, not just your revenue.

Flip the script on GDPR compliance

Avoiding reputational ruin shouldn’t, however, be your approach. Flip the script and consider GDPR compliance a protection for your reputation. Rather than adopting a simplistic process approach, your business can ensure protection of your reputation by shifting towards GDPR compliance as a service. Rather than stretching your internal resources to ensure GDPR compliance, take the intelligent solution to your board, and outsource it to the experts. With data protection, data privacy, and GDPR compliance experts on call, your team is fully equipped to ensure every customer’s questions are answered, before they ask them.

GDPR compliance and your relationships

Every business, from big to small, relies upon building and maintaining strong relationships. Ensuring GDPR compliance throughout your operations enables and ensures that those relationships are embedded with trust, and founded on security. Building relationships is made easier by ensuring GDPR compliance:

  • Your supplier network and supply chain are assured that their data remains secure.
  • Your customers can interact with your business, without concern for the security of their personal information.
  • Your management team knows your business is ready to deal with any data subject rights requests, high level queries, and – of course – legal concerns.

GDPR compliance matters to every business. At ProPrivacy, we help businesses like yours ensure that GDPR compliance is no longer a one-stop process. It’s part of your business journey, and will help your company grow. Get in touch with ProPrivacy and let’s begin!


Cath Jenkin

Written By Cath Jenkin

As a communications consultant and freelance writer, Cath has helped more than 100 brands, businesses, and people, find the right words to tell their important stories. Cath points her cursor and bashes her keyboard to create useful, reliable content for people who want to learn more about blockchain technologies, finance, property, online safety & information security.

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